Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or “organic” search results.
Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. Interdesigns split SEO into 2 parts; on-page and off-page SEO. You can expect better search engine results by working to improve both.
Contact us for a FREE SEO consultation using the form here or pick up the phone and dial 01509 631132 - we'd be happy to help.
On-page SEO (Search Engine Optimisation) is making sure that your website itself is search engine friendly. Many factors need to be considered for on page SEO and it all starts with keyword research.
What are “keywords”? Keywords are the words (phrase) that people use to find a website in the search engines. For example, you may have found this website by doing a search for “web design Loughborough”. “Web design Loughborough” is one of many keywords that we have chosen to target for search engine results.
Off-page SEO (search engine optimisation) is everything that we do outside of your website to promote it. As a general rule, the more external sites that link to your own will improve your sites performance in the search engines.
Links, lots of links with keyword rich anchor text are vital to improve your off-page SEO. Every one of these links adds more relevance to our website for this search. Other important aspects of off-page SEO include article writing and submission and good use of social bookmarking sites.
t: 01509 631132
18 The Office Village
Leicestershire LE11 1QJ